About Erica

Having written about subjects as diverse as restless leg syndrome,  cell phones, dentistry and reverse mortgages,  Erica is able to pick up new knowledge areas extremely quickly.  Expert in turning technical material into lively, easy-to-read prose, she has developed targeted content for magazines, websites, promotional campaigns and newsletters.

Erica’s  reported pieces have appeared in  New Age Journal, SELF, Consumer’s Digest, Ladies Home Journal, Woman’s Day, Bottom Line/Personal and a host of other publications.  Known for her stylish writing, her personal essays have appeared in the New York Times Magazine “Lives” page, New Age Journal, Village Voice, in addition to being  anthologized in a number of college textbooks.

Her popular column for seniorplanet.org called Aging With Geekitude  helps seniors conquer their technophobia by encouraging them to laugh about it.

Erica is a self publishing expert who  turned her own self-published  consumer medical book into a success through her PR efforts. The Doctor’s Guide to Weight Loss Surgery, with Dr. Louis Flancbaum,  which she initially published, promoted and distributed herself, sold so many copies that it was bought by Random House, a unique achievement for a consumer medical book.

Her self-published vampire spoof,  Interview With a Jewish Vampire,  got over 50 four and five star reviews on Amazon.com.

He’s History You’re Not; Surviving Divorce After Forty from Globe Pequot Press has gotten rave reviews from therapists and readers and been a lifesaver for many older women in the throes of divorce.

Most recently she collaborated with Bob Cranmer on his memoir about a demonic haunting:  The Demon of Brownsville Road; A Pittsburgh Family Battles Evil in Their Home